Free SEO Comparison Tool

Stop guessing why your rivals outrank you. Compare up to 4 URLs side-by-side. Analyze over 80 technical factors, On-Page optimization, and AI (GEO) readiness to discover exactly what you need to do to beat them.

Competitor Comparison

Compare SEO scores of up to 4 URLs side-by-side.

• Add Competitor (2/4)

Keyword (optional)

Compare URLs

No credit card required. Get actionable insights in seconds.

Find the Gaps in Your SEO Strategy.

Don't operate in the dark. See exactly how Google and AI engines view your website compared to the top-ranking competitors in your niche.

Side-by-Side Matrix

Add up to 4 URLs and get a comprehensive table breaking down over 80 SEO metrics. See who wins in content length, exact keyword matches, and server response time at a glance.

Interactive Pillar Radar

Visualize the battlefield. Our interactive radar chart visually compares your performance across 5 key pillars: On-Page, Performance, Usability, Links, and GEO.

Keyword Battle

Enter your target keyword (optional) and we will analyze who optimized their H1, Meta Tags, and Image Alts perfectly, and who is dangerously over-optimized.

Instant Leaderboard

Get a quick overview of who leads the pack. The leaderboard ranks the analyzed URLs based on their Global Score, showing you immediately how far behind—or ahead—you are.

AI & GEO Readiness

Are your competitors getting cited by ChatGPT and Google AI Overviews while you are left behind? Compare your Generative Engine Optimization (GEO) scores and Schema markup side-by-side.

Technical Showdown

Content isn't everything. Discover if a faster server (TTFB), better Core Web Vitals, or a flawless internal linking structure is the real reason they are outranking you.

Steal their strategy. Fix your weaknesses.

Our Comparison Matrix doesn't just show you data; it highlights exactly where your competitors are beating you. Use this intelligence to build a data-driven roadmap to the top of the SERPs.

• Spot the Differences: Easily identify missing tags, slower load times, or weak content gaps.
• Prioritize Fixes: See the exact number of Critical Errors and Warnings for every URL.
• Data-Driven Decisions: Stop guessing what Google wants. See what is already working for the top results.

The Ultimate Pitching Tool for Agencies

Want to close a new SEO client? Run their website against their top 3 competitors and send them the results. Nothing sells your services faster than showing a prospect exactly why they are losing revenue to their rivals.

• Generate instant, side-by-side competitor audits.
• Share the interactive report via a public link.
• Upgrade to apply your own Agency White-label branding.

Have Questions? We Have Answers.

How many URLs can I compare at once?

You can compare up to 4 URLs simultaneously. Typically, this includes your own website and up to 3 top competitors in your niche.

Do I need to enter a target keyword?

Entering a keyword is optional but highly recommended. If you provide a keyword, our tool will specifically analyze keyword density, exact matches in H1s and Titles, and how well each competitor is optimized for that specific search term.

What metrics does the comparison matrix analyze?

The matrix analyzes over 80 data points categorized into 5 main pillars: On-Page SEO, Technical & Performance, Usability, Link Architecture, and Generative Engine Optimization (GEO/AI).

How is the Global Score calculated?

The Global Score is an aggregate metric out of 100 that weights the performance of all 5 SEO pillars. It instantly shows you the overall technical health of a website compared to its rivals.

Is this competitor comparison tool really free?

Yes, you can run a comparison audit for free. To save your comparisons, track historical changes, and unlock white-label reporting features, you can upgrade to a TrueRanker premium account.